Interview: we collect sound bites, 2-8 seconds in length, follow focus statement
Voice Over/Narration: reporter guides the story, stand-up is where we see reporter one time
Natural Sound: Nat sound- sound of the action, puts viewer at the event, great way to start story
A-Roll: all the sound in the story, interview, VO, stand-up, close, natural sound
B-Roll: video that enhances a-roll, walldo, 10 steps to great camera work, beginning and ending
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